Author: Michael Patterson

One of the best ways to kill germs is to wash your hands with soap and water, but when soap and water aren’t available, Hand sanitisers are the best option. So what is hand sanitiser spray?- it’s a liquid foam (gel), sprayed on the hand to kill infections agents on the palm.

 

Hand spray sanitizers can be categorised into two classes based on the active ingredient:

i) Alcohol-free sanitiser- this contains antimicrobial components. It serves well in getting rid of the microbial organisms. It contains balsam which smells great and softens your skin.

ii) Alcohol-based sanitiser- consist of 60 to 90% of alcohol (Ethanol and propanol). It serves as a medical disinfectant and is useful in killing micro-organisms.

 

Picking the right sanitiser can be complicated. Here is a quick guide.

• Storage- alcohol-based sanitizers are flammable and should be stored safely, far from the fire. Also, they should be stored away from kids.

• Expiry date- Hand sanitisers normally take about three years to expire. It loses effectiveness when alcohol dissolves.

• Choose a safe product-there are various products in the market, but not all of them suit your skin. Choose a hand sanitizer that is good for your skin and won’t cause any inflammation. Look at the ingredients to avoid any allergic reactions.

• Effectiveness- effectiveness depends on the application technique. But generally, alcohol-based sanitisers are more effective compared with their counterparts. However, some can be ineffective because their alcohol level is low.

 

Normally, hand sanitisers are readily available in local stores. However, because of this pandemic, it might be hard to find it. It is not recommended for consumers to make their own sanitizers. If prepared incorrectly they can be ineffective or cause health problems such as skin burns.

 

Hand sanitisers work best when used appropriately. spray the recommended amount on your hand- make sure it covers the surface of both hands, and pay attention to the fingertips as that’s where you touch a lot of things with. Rub your hands for 20 seconds until your skin is dry.

 

Hand sanitisers are classified as over the counter drugs. Don’t drink it, ingesting even a small amount can lead to poisoning. Children should use it with supervision from an adult. Do not rinse off the hand sanitiser before it is dry. Do not apply it on your hand if your hands are creasy, use water instead. If you use an alcohol-based sanitiser then be sure to read the facts on the warning section

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The sports clothing market in Australia is booming, and tracksuits are one of the most popular options for men and women living an active lifestyle.

With the massive range of activities and sports in Australia, ranging from surfing and kayaking to tennis, soccer, and basketball, sportswear is the most significant industry in the Australian clothing sector.

Tracksuit pants are one of the best sellers for all sportswear stores in Australia, as these pants have become the go-to choice for casual wear and those living a more adventurous lifestyle.

 

Westbrother.com.au is one of Australias most used distributors of sporting goods online.

Stocking a vast range of brands, WestBro’s are quickly dominating the online sales of tracksuits and other sportswear.

The most popular brand’s available include, Adidas, Nike, KSwiss, Champion Asics, and an endless list of trendy brands,

WestBro’s offers free shipping on all orders over $100 and their massive range of stock, making them one of the best places to buy afterpay tracksuit pants online. WestBro’s has a selection of tracksuit pants in a vast range of sizes.

WestBro’s stock tracksuit pants for Men, Women, and Kids, and their range is continuously updated to keep up with the demands of the industry.

 

Afterpay is an excellent service available across Australia, allowing you to receive the goods you want to order, and pay for them in future installments after already receiving the product. The Adidas afterpay service with Westbrothers is straightforward to apply for and offers a range of options to suit different financial situations.

Westbrothers transparent and hassle-free returns policy makes it one of the best places to buy afterpay tracksuit pants online.

Their vast range of brands, regularly updated product choices and easy to use afterpay service make it an extremely positive experience when purchasing sportswear online using afterpay.

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A person can save a good amount of money if he/she chooses the right electricity provider. You would find many electricity providers available these days. So, you actually have an option to pick and choose from a wide range of electricity providers. Some are expensive, some are cheap and there are also some that fall between these two. Different electricity providers provide various types of services in various areas. So, you can choose the one which is most suitable for you. If you are wondering where to find the cheapest electricity prices in Australia then you need to know that finding the cheapest price won’t be that easy as you would be required to invest some good amount of time and compare certain things before choosing anyone.

 

The first thing which you would be required to do is to find out what all types of benefits the various electricity providers are providing their consumers. Moreover, you would also be required to check if there is any type of exit fees on your current electricity contract. If it is there then you need to compare the price by keeping in mind that you would have to pay the exit fee if you are switching the electricity provider. There are some cases where the exit fee is very less than your potential saving by changing your electricity provider and there are also certain cases where there is no exit fee at all. So, before going any further you need to look for this information. It is also very essential for you to look at your recent electricity bill so that you have an idea about what you are paying currently. There is various pricing structure used for determining the rates such as daily supply charges, usage charges, demand charge, etc. So, taking everything into consideration, you are required to compare electricity policies online and find the cheapest electricity prices in Australia.…

Owning a jdm car is a matter of pride as you will love to flaunt this amazing car that is known for its visually appealing look, sturdy exterior, and amazing riding experience. But it is also important that you find out how to pick the right wheels for your jdm car so that you will get the best wheels for your vehicle. This is especially important as it helps you to draw the public attention when your car will have the best wheels that will screech in the middle of the road. There is a large variety of options available for you when looking to buy JDM wheels Australia for your car but you will need to ensure that you have made the right selection so that it will offer benefits for a long period of time.

 

When picking the right wheels for your jdm car, the most important thing that you will need to consider is the safety features as the wheels need to be durable so that it will enable you to remain safe while driving. Moreover, the wheels also need to possess a high level of endurance so that it can easily drive through the tough conditions so that you can drive the car even on tricky terrain. The strength of the wheels is also important because it should offer the best driving experience so that you can keep moving without facing any kind of obstacle.

 

The material of the wheels also plays a crucial role in helping you get the kind of results that you are looking for when changing the wheels of the car. Hence you need to select wheels made from high-quality rubber so that it will last longer and you will not face risks of accidents caused due to slipping of the wheels while driving in adverse conditions.

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“It’s time for us to have a meeting with Droga and talk about why it’s not working.”

Jill Baskin, VP-brand strategy and communication at Mondelez, was talking about Grahamfuls, Honey Maid’s sandwich cookie, which the company had reformulated by adding whole grains and eliminating high-fructose corn syrup. The brand now fell into the healthy-snack category, but something was off; the marketer had lost sight of what the brand stood for.
Droga5 had 20/20 vision.

“They said one thing about it,” she recalled. “‘Wholesome — Honey Maid is wholesome.'” The agency ran with it, sparking a cascade of social-media conversation with unorthodox representations of modern-day wholesome American families that celebrated diversity.

This was one campaign of many that got adland in 2014 suffering Droga5 fatigue, considering the number of headlines the 310-person shop swiped last year, including: Newcastle Brown Ale’s tweaking of Super Bowl ads; Under Armour’s “I Will What I Want” campaign; the “Drive Change” effort for Toyota’s fuel-cell vehicles; Motorola’s Moto 360 smartwatch ads that sent up traditional luxury watch marketing; and buzzed-about Sarah Silverman videos for the National Women’s Law Center urging equal pay.

Mondelez’s Ms. Baskin partially credits the shops’s “unlayered” structure. While Droga5 Global CEO Sarah Thompson and Global Chief Strategy Officer Jonny Bauer run the agency’s day-to-day, founder and Creative Chairman David Droga along with co-founder and Vice Chairman Andrew Essex carry the flag.

All the Winners

But what really makes Droga5’s work is the strategic thinking behind it. “It’s their ability to boil down a complex proposition into a simpler idea,” said Ms. Baskin. Mr. Bauer, who stands by the agency’s “creatively led, strategically driven” mantra, would agree. The strategic capability he started building seven years ago is now a big selling point in every pitch. That and WME/IMG’s investment in the agency.

“We’re in the business of influence,” said Mr. Bauer, and the access Droga5 has to the talent agency’s resources, tools, network and research during strategic branding processes helps the agency “determine what these brands should be.”

Buzzworthy creative, focus on strategy and finally finding a groove with their biggest partners has contributed to Under Armour Women growing sales 28%, according to the agency. It claims the same for Honey Maid’s 13% growth and a 22.2% increase in Newcastle’s non-promoted sales during the week leading up to last year’s Super Bowl, when the campaign was at its peak.

Things weren’t quiet on the new-account front, either. The momentum it gained in 2014 after winning noteworthy accounts like Chobani and Diet Coke no doubt contributed to the U.S. office’s impressive 44% increase in revenue last year. And the agency can now boast business from the Clinton Foundation, data company Dun & Bradstreet, Jockey, YMCA, Georgia-Pacific’s Dixie and Quilted Northern, RB’s Air Wick and Clearasil, and a large global project for Google’s Android.

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Droga5 New York has drummed up plenty of noise for daring clients — from Jay-Z to Marc Ecko to the New Museum. But what happened when it needed to shine light on what Chief Creative Officer Ted Royer described as “that lumpy box on the shelf you grab when you’re out of Oreos?” Turns out, a lot.

For Mondelez’s Honey Maid, the agency created one of the year’s most talked-about campaigns — in the real world, and not just the industry. In a spot that’s earned 8 million-plus YouTube views the agency updated the idea of a “wholesome” family for the 21st century with images of mixed race clans and gay parents. It then put haters in their place with a response film that transformed all the negative feedback into a sculpture of “Love,” surrounded by a sea of positive comments.

But that was just one of the agency’s many creative home runs in 2014. For clients big, small, old and new, Droga5 New York created work that once again made the industry re-think what it means to be “innovative” — easily earning the honor of Creativity Agency of the Year.

As 2014 began and advertisers swung away at the the advertising pinata that is the Super Bowl, the agency stole the show with an ambush campaign for Newcastle Brown Ale that amplified the brand’s “No Bollocks” premise with cheeky films, including one starring actress Anna Kendrick imagining what would have happened had she appeared in the brand’s big game ad that never ran.…

NEW YORK and BEVERLY HILLS, Calif. – JULY 11, 2013 – Industry-leading global creative agency Droga5 today announced that William Morris Endeavor (WME), one of the world’s preeminent entertainment companies, will acquire a minority stake in the agency.

“Droga5 has always endeavored to be the most influential creative agency in the business, with ideas that move our clients and our industry forward,” said David Droga, Founder and Creative Chairman, Droga5. “This partnership will exponentially accelerate our ability to realize that ambition.”

This investment will grant Droga5 unique access to WME’s unrivaled resources and relationships across the global entertainment industry, as well as its growing portfolio of assets in the technology, media and marketing sectors.

“WME continually seeks partners who will provide our clients with unparalleled access and resources,” said WME co-CEOs Patrick Whitesell and Ariel Emanuel. “Droga5 is best-in-class across the board—from its management to its creative output. Through this investment, we will be able to join the best artists and storytellers from all verticals, and we look forward to creating new opportunities for our collective clients.”

WME has an unparalleled global client base, representing many of the world’s most prominent artists, performers and content creators. In recent years, WME, backed by Silicon Valley private equity firm Silver Lake Partners, has made strategic investments in companies across the digital media landscape, including the interactive advertising, social media, social gaming and online retail sectors.

Founded in New York in 2006, Droga5′s clients include The Coca-Cola Company, American Express, Mondelez International, Motorola, Prudential, PUMA, Spotify and UNICEF. In 2013, Droga5 was named one of the World’s Most Innovative Companies by Fast Company, and was also Adweek’s 2012 U.S. Agency of the Year, Creativity’s U.S. Agency of the Year in both 2007 and 2011 and an Advertising Age A-List Agency for the past three years in a row.

In 2012, Droga5 launched DE-DE, a standalone product development studio that blends the best of software (engineering, design, data) and the best of storytelling (narrative, branding, distribution) to build expertly crafted platforms and businesses. DE-DE’s first product, Thunderclap, won an inaugural Innovation Lion at the Cannes Lions International Festival of Creativity and was deemed “the future of social empowerment” by Forbes.

The management of Droga5′s agency operations will not change. Terms of the transaction were not disclosed.

Droga5 was advised by Kirkland & Ellis LLP in the U.S. and Clayton Utz in Australia.

WME was advised by Paul, Weiss, Rifkind, Wharton & Garrison LLP in the U.S. and Corrs Chamber Westgarth in Australia.

About Droga5

Droga5 is an independent creative and strategic agency headquartered in New York with offices in London and Sydney. Founded in 2006, Droga5 now counts as its clients Prudential, American Express, The Coca-Cola Company, Motorola, Mondelez International, Telstra, Spotify, PUMA, Kraft Foods Group, Woolworths, Hennessy, Unilever, Qantas and the United Nations, among others. For more information, visit droga5.com.

About William Morris Endeavor

Leading entertainment and media company WME represents elite artists from all facets of the industry, including motion pictures, television, music, theatre, publishing and physical production. WME also advises some of the world’s most recognized consumer brands to create entertainment-based marketing solutions and invests in companies across the digital media landscape. Silver Lake Partners, the global leader in technology investing, launched a strategic partnership and made a significant investment in WME in 2012. WME is headquartered in Beverly Hills with offices in New York, London, Nashville and Miami.

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